6. Advice: how to assess the importance of syntactics for your web site Quite many web sites out there are still organizing their information in a strict “top-down” approach. They presume a sequence of selection and refinement of user’s choices, and they rely on the user’s patience to carefully consider their next selection step. If […]
It was the genius of the German sociologist Niklas Luhmann who pointed out in 1981 that “communication is unlikely”, immediately admitting the counterintuitiveness of the statement, pointing out that communication “is unlikely, although we are experiencing it every day, practice it every day, and couldn’t live without it”. This approach is only one of Luhmann’s […]
Duisburg, 21.03.2010: Ruhrgebiet. Views like this have become rare in the Ruhrgebiet area: the de-industrialization and the diappearance of steel and coal have extincted many of the industrial skylines.
1. We are still in the age of conversion, not in the age of retention Although we are constantly told differently still only a small fraction of purchases is happening online. This is especially true for goods which have a “tactile” or “appearance” component to them: garments and carpets, cars and vegetables, flowers and haircuts […]
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