Publishing content on the Web: we need to redesign “social content”

Sebastian has published a post recently, where he wraps us the recently emerging discussion about the dominance of “content silos built by a handful of big commercial players”. The ease of publication that has been built into systems like Facebook, Twitter, Tumblr, Medium and the like, comes with a loss of control and ownership for…

Putting insights to work (or: what I’d love to do for a living)

User journeys on the web turn longer and longer, consideration cycles take loop ways, buyers are constantly looking for bargains, buying alternatives are evaluated constantly, information on alternative products are collected at the point of sale. Things have turned rather complicated on the web these days. Users’ information retrieval patterns turn more and more situational….