Moving over to Facebook?

For brands it becomes more and more of a commodity to have a Facebook presence. Companies even start giving up their own web presence altogether (so did Grey in Stockholm a while ago) – and who has ever played around with Facebook Insights for a while starts wondering: why would that happen? Better web statistics […]

In a manner of speaking semantics won’t do (has been: Speculation in Web Analytics)

— Summary — “Speculation in Web Analytics” is our original topic. This article deals with the growing limitations in clickstream data capturing and analysis, which seem to be rooted primarily in the semantic dimension of the whole Analytics discipline: Certain technical patterns are to be interpreted as equivalent for particular real-world events and entities. The […]

What can we know? Introduction, and: About Segmentation

Analyzing web sites with Web Analytics data The regular analysis steps in Web Analytics are pretty similar to other insight-generating processes, namely attribution and prediction. One particular attribution technique in Web Analytics is Segmentation. It’s an interesting one, though it comes with its particular difficulties and limitations. We’ll cover that topic first in this article […]