“Social Media Measurement 2011: Five Things to Forget…
… and Five Things to Learn” is a brilliant roundup and an excellent outlook for the current and emerging state of Social Media Measurement.
… and Five Things to Learn” is a brilliant roundup and an excellent outlook for the current and emerging state of Social Media Measurement.
For brands it becomes more and more of a commodity to have a Facebook presence. Companies even start giving up their own web presence altogether (so did Grey in Stockholm a while ago) – and who has ever played around with Facebook Insights for a while starts wondering: why would that happen? Better web statistics […]
— Summary — “Speculation in Web Analytics” is our original topic. This article deals with the growing limitations in clickstream data capturing and analysis, which seem to be rooted primarily in the semantic dimension of the whole Analytics discipline: Certain technical patterns are to be interpreted as equivalent for particular real-world events and entities. The […]
There are a couple of articles, books, and posts out there about how Web Analytics is gonna change the business world as we know it. This article, in contrast, tries to wrap up how the conceptualization of what Web Analytics data can do has changed over the past fifteen years. Business organizations are today putting […]
Analyzing web sites with Web Analytics data The regular analysis steps in Web Analytics are pretty similar to other insight-generating processes, namely attribution and prediction. One particular attribution technique in Web Analytics is Segmentation. It’s an interesting one, though it comes with its particular difficulties and limitations. We’ll cover that topic first in this article […]