“Cross ‘n’ call” – thoughts on navigating web sites (part 5)

5. Refining your site’s purpose in syntactical terms Let’s assume that your company produces physical goods. That could be machines, gadgets, or cars. Let’s further assume you are having information about your products on your web site – that could consist of a short product description, a list of features, a list of more detailed […]

“Cross ‘n’ call” – thoughts on navigating web sites (part 6)

6. Advice: how to assess the importance of syntactics for your web site Quite many web sites out there are still organizing their information in a strict “top-down” approach. They presume a sequence of selection and refinement of user’s choices, and they rely on the user’s patience to carefully consider their next selection step. If […]