Putting insights to work (or: what I’d love to do for a living)

User journeys on the web turn longer and longer, consideration cycles take loop ways, buyers are constantly looking for bargains, buying alternatives are evaluated constantly, information on alternative products are collected at the point of sale. Things have turned rather complicated on the web these days. Users’ information retrieval patterns turn more and more situational. […]

“Dogs” vs. “Cats”, or: if you don’t read this article, we’ll shoot this dog!

Contrary to popular belief – and contrary to the recently started controversial discussions about “Catvertising” and “Kittywood” (more on that topic a bit further down in this post) it is a widely ignored fact that searches for <<dog>> or <<“dog video”>> outnumber the searches for <<cat>> or <<“cat video”>>. So: why the hell is everybody […]